Arm and Hammer Essentials

It passes the 2 out of 3 test: it's green, it's fabulous, but we just don't know how gay it is!

- 100% Naturally Derived Surfactants

- Biodegradable Plant-Based Soaps

- No Dyes

- No Phosphates or Bleaches

- No Petroleum-Based Cleaners

Ingredients: baking soda, coconut and/or palm-based cleaning agents, water softener, and water

Observations: cleans well, smells great ("Mountain Rain"). A bit sudsy.

"We didn't know"

Have you ever wondered why so many people in Whole Foods read labels and no one in Safeway does?

How do the advertising dollars spent on items in Safeway compare to the advertising dollars spent on items in Whole Foods (on a normalized basis)?

And who are you going to believe-- the marketers or the data?

It's time we educate ourselves and not depend on others with different agendas to do it for us.

G G and Fab