Have you ever wondered why so many people in Whole Foods read labels and no one in Safeway does?
How do the advertising dollars spent on items in Safeway compare to the advertising dollars spent on items in Whole Foods (on a normalized basis)?
And who are you going to believe-- the marketers or the data?
It's time we educate ourselves and not depend on others with different agendas to do it for us.
G G and Fab
27 May 2007
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